At Auburn & Charles, we don't believe in 'disposable' branding. We believe in brands that feel like heritage.
Founded in Addlestone, Surrey, our work is inspired by the textures of the countryside and the logistics of high-tier event planning. We help pet companies connect with the world through elevated, intentional experiences, transforming products into lifestyles.
Guided by our Chief Happiness Officer, Ezra, we ensure every project we touch is thoughtfully designed for lasting brand impact.
Founder
Hi, I'm Emily.
If I’m being honest, Auburn & Charles was born out of a need for more. Having worked in branding and events since 2018, I reached a point where the projects felt stagnant. I loved the creative process and the thrill of building experiences, but I wanted to build something that truly mattered to me and something I would genuinely love showing up for every single day.
Animals have always been my constant, but it was Ezra who changed everything.
His TikTok started as a creative outlet during 2020 lockdown, but it quickly evolved into something much larger. Watching our community connect with his personality, our content, and the aesthetic we were unintentionally cultivating made me realize something:
This wasn't just "cute." It was a brand.
I decided to combine my professional background in high-stakes live events and brand strategy with my understanding of digital storytelling and my (slightly obsessive) love for pets.
The result is Auburn & Charles: a boutique agency dedicated to pet-led experiences that feel intentional, elevated, and deeply personal. This business is rooted in joy, but it is built on rigorous strategy.
Chief Happiness Officer
Official title: Chief Happiness Officer.
Actual role: Inspiration, quality control, and snack supervisor.
Ezra is more than just the face of Auburn & Charles; he is the reason it exists.
During the pandemic, his TikTok account (@ezrathecavalier) unexpectedly grew to over 70,000 followers. What started as fun videos transformed into a genuine community. People didn't just like the videos; they connected with the world we were building around him.
He was my "Proof of Concept."
I built Ezra’s brand from the ground up, defining the visual identity, directing the content, and managing the partnerships. He proved that personality-led brands don’t just work; they thrive. He showed me that storytelling matters and that people invest emotionally when a brand feels real.
Today, Ezra remains our Chief Happiness Officer. He’s still in charge of morale and still approves every treat supplier we work with. But more importantly, he is the living proof that with the right strategy, a pet-led brand can become a lifestyle.
Note for the Website: If you are looking to work with Ezra for a paid partnership or creative collaboration, please contact emily@auburnandcharles.co.uk
Auburn & Charles is intentionally built as a personal brand.
Why? Because I want you to know exactly who is behind the strategy, and more importantly, I want you to see what is possible.
By sharing our own aesthetic, our growth, and our brand journey, we aren't just telling you what we can do, we are showing you. We are our own best case study.
And don’t worry, your brand doesn’t need to have "country-chic-loving spaniel mum" energy (unless it does, in which case... I think we are going to be great friends). Your brand will be tailored entirely to your voice, your audience, and your goals. Ours simply acts as the proof of concept.
We believe in branding that feels lived-in. Events that feel intentional. And pets that feel like icons.
Because when a brand is built with authenticity, it works.
We’re more than our story, let’s see how we can bring yours to life.